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Jeffrey Gitomer: Who’s afraid of social media and social networking? You are!
What's holding you back from making the most out of social media in your business? Jeffrey Gitomer has some ideas and suggestions for you.
Baby Steps to Better Business
Small steps can make big differences with your small business when you follow this advice from Success magazine.
Positive Mental Attitude with Jeffrey Gitomer
Success in business, and in life, requires a positive mental attitude. Jeffrey Gitomer discusses the importance of doing it.
Ali Brown: Marketing Mistakes
Ali Brown & Success magazine offer advice on How to Avoid the Top Online Promotion Errors.
Three Feet from Gold
A man is mining gold during the gold rush. He is working in a cave, looking for a vein that is supposed to be there. Can't find the vein. He is frustrated and out of money so he decides to sell the mine to someone else. At least he can get some money out of the sale.
The new guy comes in to check out the mine. Brings in someone to examine the mine & tell him where he should dig. Sure enough, the second guy not only strikes gold but hits a huge vein. And it was only 3 feet away from where the first guy was digging!
So, what do we learn? No, the lesson is not, "Let someone else do the hard work then take over right before it pays off!" 
The first lesson is that we sometimes need an expert to advise us and guide us to find the fastest and most profitable way to succeed. I have a feeling the first guy was so determined to succeed on his own and so stubborn that he was unwilling to listen to anyone else.
The most important lesson is one of perseverance. It has been shown that most people give up on their pursuits right before success is realized. Granted, they don't KNOW they were about to succeed but this fact is something to keep in mind when you consider giving up.
If the first guy had only kept at it, HE would have been the one to strike the vein. Instead, he went for the quick answer, the fast money and his reward was not nearly as great as it would have been.
Sometimes, I feel like the first guy. Been working hard for 5 years now and still no gold. But I keep reminding myself that gold is only 3 feet away and if I don't keep at it, someone else will come along and hit the vein. I must remind myself that there are MANY 3 foot variations from where I am. Left, right, in, out, up, down, behind.... This is where the advice of others helps. I don't want to keep digging in the same spot, or a variety of wrong spots forever. I want to put my time and effort into the spot that gives me the greatest fruition.
Another lesson I gain from this story: at The Diva Life, we do business with our consultants in a different way. The most important difference is our training. We have a training program called "Valuable U." Before a consultant is allowed to order their consultant kit and schedule in-home events, she must complete this 9-part program. This course helps consultants discover their true value and enables them to more effectively help other women.
We know this isn't the fast & easy way. To be fair, consultants can do catalog sales while they complete the course. But we find many if not most women that inquire about becoming a consultant are unable or unwilling to take the time to "mine" for the gold our training offers.
Why would you settle for the quick money like the first guy when you can put in the labor, receive the advice and strike a vein that gives you riches beyond measure. And I'm not talking about the gold!
Have a fabulous week-end and a safe holiday!
